Posts Tagged ‘marketing’
‘Bacontrepreneurs’ turning bacon into a job
Justin Esch and Dave Lefkow have re-invented what it means to be entrepreneurs. The self-proclaimed “bacontrepreneurs” have catapulted their love of bacon into a successful business.
“Everything should taste like bacon; that’s the motto,” Esch said.
Their business began as a joke over drinks. During a lively discussion with friends about their common passion for bacon, the idea for Bacon Salt, a product mixing their two favorite flavors, was born.
The duo, who both had successful jobs at a technology company in Seattle, quit and began experimenting with different flavors of Bacon Salt.
“We took a bunch of bacon and poured in salt,” Esch, 30, said. “Turns out that’s disgusting.”
Once the recipe was perfected, Esch and Lefkow, 35, introduced Bacon Salt, and hickory and peppered varieties, to the market last year.
Watch this story: ‘Bacontrepreneurs’ Building Bacon Empire
Newspapers to feature ads you can taste
An advertising company is hoping that taste and smell based advertising will prove a hit with consumers. First Flavor’s Taste-It Notes resemble little sachets that can be peeled open to reveal a strip (substance yet to be confirmed) that has been impregnated with flavors and smells that match products on the page.
According to Jay Minkoff, President and CEO of First Flavor:
We believe this type of sensory experience helps companies connect to their customers in a completely new and innovative way and drives product trial – and according to research reports conducted by our past clients, it works!
Read more: Lick Me: Newspapers To Feature Tasteful Advertising
KFC wants to fill potholes in your city
KFC wants to fill potholes in your city.
But there is a catch: instead of streets full of tire chewing craters, your streets will be filled with KFC logos, at least temporarily.
To promote its freshly prepared fried chicken, KFC is sponsoring “freshly filled up” potholes in up to five major cities in the United States.
KFC has sent offers to mayors nationwide asking them to describe the bad shape their city’s streets are in. Four of those cities will be chosen and KFC will pay for materials and labor to have potholes filled in those cities. KFC already began filling potholes this week in its hometown of Louisville, Kentucky.
A spokesman for KFC would not say how much it will cost to fill the potholes. But the offer comes as cash-strapped cities are looking for ways to save costs.
“Budgets are tight for cities across the country, and finding funding for needed road repairs is a continuing challenge,” Louisville Mayor Jerry Abramson said in a news release.
Some of the filled potholes will also be stenciled with a logo that says they were “re-freshed by KFC.” The spokesman said the stenciling will be done with nonpermanent spray chalk, so they will eventually go away.
Read more: Pothole filling that’s finger-lickin’ good
Angels with power tools [Video]
Here is one of my stories!
One full year after a tornado ripped the Strawberry Mobile Home Park apart, many residents are amazingly still trying to pick up the pieces.
Earlier this week, we introduced you to an elderly lady who still couldn’t afford to have a damaged tree removed that threatened to fall on her trailer. But, a News 2 viewer jumped to action to extend a Problem Solver Helping Hand.
Van Atkins, the owner of Van’s Tree Service, was so moved by the plight of Bergetta Driggers that he came to her rescue.
Early this morning he and his crew removed the damaged tree and stump. Not only were they unsightly, but the tree could have easily killed Driggers if it fell on her trailer.
She said it’s been an unbelievably hard year and she is surprised someone cared enough about her to help.
The services totaled to around $800 and Driggers says she simply would not have been able to afford such an expense
Watch this story: Helping Hand: Strawberry Mobile Home Park Tornado
Wheelchair athlete featured on Cheerios box [Video]
This guy has the best attitude. You should watch the video.
Former Marine and wheelchair athlete Jake Hipps is among twelve athletes now featured on Cheerios boxes.
Hipps autographed dozens of Cheerios boxes for fellow vets and his co-workers at the Buffalo VA Hospital.
Hipps, a Vietnam-era vet, lost his ability to walk after a shooting in 1994. Shortly thereafter, Hipps began competing in the National Veterans Wheelchair Games. He holds four national records in field events and won three gold medals and one silver medal at last year’s competition.
Hipps has also competed in skiing events, basketball, and bowling competitions. He’s currently learning to SCUBA dive.
Read more and watch that story: Local Athlete Featured On Cheerios Box