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Some call it fluff… we call it news

Newspapers to feature ads you can taste

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An advertising company  is hoping that taste and smell based advertising will prove a hit with consumers. First Flavor’s Taste-It Notes resemble little sachets that can be peeled open to reveal a strip (substance yet to be confirmed) that has been impregnated with flavors and smells that match products on the page.

According to Jay Minkoff, President and CEO of First Flavor:

We believe this type of sensory experience helps companies connect to their customers in a completely new and innovative way and drives product trial – and according to research reports conducted by our past clients, it works!

Read more: Lick Me: Newspapers To Feature Tasteful Advertising


Written by allpositivenews

04/20/2009 at 4:49 pm

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  1. […] Original post by allpositivenews […]

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