Newspapers to feature ads you can taste
An advertising company is hoping that taste and smell based advertising will prove a hit with consumers. First Flavor’s Taste-It Notes resemble little sachets that can be peeled open to reveal a strip (substance yet to be confirmed) that has been impregnated with flavors and smells that match products on the page.
According to Jay Minkoff, President and CEO of First Flavor:
We believe this type of sensory experience helps companies connect to their customers in a completely new and innovative way and drives product trial – and according to research reports conducted by our past clients, it works!
Read more: Lick Me: Newspapers To Feature Tasteful Advertising
[...] Original post by allpositivenews [...]
Newspapers to feature ads you can taste
04/20/2009 at 4:55 pm